Buyer Behaviour Academic Paper Essay Example | Topics and Well Written Essays - 3000 words

Buyer Behaviour Academic Paper - Essay Example Manual efforts have been considerably reduced in mathematical calculations, analysis and interpretations of data because of computer and internet. Most of the companies have redefined their organizational strategies in order to accommodate and make use of the internet technologies. Organizational principles need to be restructured in order to exploit the possibilities of computers and internet. For example, the core function like marketing needs to be revised in order to target the online consumers. Consumer trends also have undergone rapid changes because of internet. Internet and its influence on consumers irrespective of children or elder people forced organizations to formulate custom made strategies for the internet users. The main advantage of internet is that the marketers can prepare custom made marketing strategies for internet users by sending customised e-mails. This paper analyses the importance of online technologies and online environment for influencing buyer behaviours based on some preliminary and secondary data collected through interviews and other sources of references. Apart from real life on real world, most of the people have a secondary life on a virtual world mainly around the computers and internet. Majority of the human population may not be satisfied with their real world experiences. The life which they dreamed of may not be possible for them because of so many constraints in the family and the society. Such people can fulfil their dream up to certain extent using the online environment. Online environment and the anonymity offered by it provide the people to release their hidden stresses and desires to other communities. A real friend in real life is a dream for most of the people because of the changing moral and ethical concepts of life. Even husband and wife may not share all of their suppressed desires between them because of the lack of trust between them. Recently I have watched an Indian movie